Alamanda Observing report for presentation 2

The way that couples talking and how the media affected the way they talk

While my observing to our location I saw many things that I never notice it before, I felt that technology is occupying us, couples no more talk like last time, everyone is busy with his mobile phone using social networks, even when I went to one restaurant their , what I notice from young couples there , before they start eat they start to take picture and post it on social network . I found that face to face talk is disappearing a step by step from couples life who go hang out in Alamanda.

Media has effect human life in a positive area and in negative area , and what I found out after observing Alamanda for more than 3 time that smart mobile phones that the most media that effecting couples nowadays .even what notice that most people nowadays have smart phones some are cheap some are expensive , but what I am sure about that all type of smart phone are effecting the couples life , in talking , in dating , in eating and even in their relationship .

In conclusion media is taking a big place in young couples and its getting bigger and bigger day by day. I can feel that one day will come to us we will miss all the traditional ways of dating, talking, and relationships. Technology is come over and over and messaging becoming easier than talk day by day, that’s what we should care about which it sadly will affect us in negative way.

Media Forms

Media Forms are five :

1. Narrative media: explain, demonstrate, describe
2. Interactive media: facilitate reflection, check understanding, encourage exploration, provide feedback
3. Communicative media: allow exchanges between learners and between learners and tutors
4. Adaptive media: facilitate experimentation and practice
5. Productive media: allow learners to articulate, express, demonstrate understanding

Media form	Example learning technologies	The role of content
Narrative media	Online articles and papers, slide shows, podcasts, online videos, software demos	Content is the input
Interactive media	Scenarios, quizzes, games, e-tutorials	Content is the input
Communicative media	Forums, virtual classrooms, email	Content is an output
Adaptive media	Simulations, intelligent tutorials	Content is the input
Productive media	Wikis, blogs, text and media editors	Content is an output

Mass media

Traditional Mass Media

Mass media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television and Radio have been influential on people’s daily lives and routines, affecting the content and times that audiences watch and listen. The mass media has at least three important roles to play: to inform, to educate and to influence opinion. These distinctive features of traditional media have been challenged by new media, which is changing the participation habits of the audiences.

Radio broadcasting services were introduced in Malaysia in the thirties while television services started in 1963. In the early days, people gathered around the radio set in the evening to listen to popular network programmes. When television finally became a living room reality, people sat around TV sets watching their favourite shows. In 1969, both radio and television were grouped under the Ministry of Information. The pace of development quickened, and it was then that round the clock radio services in various languages started.

Mass media enables people to participate in events and interact with communities over long distance. One needs only to think of democratic elections, World Cup soccer and royal weddings to appreciate the intensity with which people can share in these events. TV, radio and newspapers bring the outside world into our homes. The broadcast times of programmes set the routine of life within homes. Their content provides viewers and listeners with something to talk about for days. Traditional media has served as a companion as well as an important source of information for the audience.

Modern Mass Media

This should be the golden age for new media or modern media . We have the technology. We have the professionals to deliver high quality services. We have a great hunger among people for reliable, timely and useful information. Welcome to the digital and internet revolution!

As confidence in the media grows, a crisis is creeping up on one side …… In the push for more channels and choices, market models have been depressingly uniform. As a result, local content suffers, and cultural values are weakened in the process.

It is little surprise then that there is a growing debate about how to put quality back into traditional media and curb the influence of the increasingly powerful elite. The argument is that the media market itself cannot protect pluralism and diversity, and people need information services outside the market.

Now, fast developing technology is fuelling an information revolution. The modern media, digital broadcasting and the internet are sweeping away the limitations of the analogue world and weakening the grip of government-owned platforms. The nature of the relationship between the broadcaster and its audience is changing. New media in this information age provides an immediate, informative, intelligent, interactive platform for discussion and debate.

New media is essentially a cyber culture with modern computer technology, digital data controlled by software and the latest fast developing communication technology. Most technologies described as “new media” are digital, and often have characteristics of being networkable, dense, compressible, interactive and impartial. Examples are the internet, websites, computer multimedia, games, CD-ROMs and DVDs. Young people are attracted to the easy means of getting information with internet based terminals or hand phones which provide them information of their choice anytime, anywhere. They need not have to wait for any broadcasting schedule to be connected to get the information.

Internet blogs, news portals and online news, Facebook, You Tube, podcast and webcast, and even the short messaging system (SMS), are all new media. The modern revolution enables everybody to become a journalist at little cost and with global reach. Nothing like this has ever been possible before. The impact of new media was noticed by the Malaysian government which lost its two thirds majority in Parliament during the 2008 general elections. The government then depended on the mainstream media which it controlled to give information to the electorate while the opposition used new media which was faster, cheaper and reached a bigger audience. Ironically it was the malaysian government which spent billions of ringgit to foster the growth of new technology.

Social media

Social Networking 
Social networking sites like Facebook, Twitter and LinkedIn allow people to connect with their friends and colleagues. Each of these websites provides a range of features which users can use to share content and communicate with one another across the globe. Companies can incorporate social networking into their social media marketing strategy to facilitate discussions, launch a new range of products or create awareness about a brand.

Blogs
Blogs are regularly updated online journals. A blog allows the writer (blogger) to provide the audience with fresh content. Blogs are considered to be one of the most important forms of social media, as they are entirely content driven.Companies can use blogs to share their industry expertise, product launches, work environment, their people, standard of their services, client testimonials, case studies etc. The success of blogging depends on how well you can connect your readers on a personal level.

A blog can be effectively used to give a business a human face, which further promotes the level of engagement with readers.

Wikis
Wikis are considered to be a powerful form of social media, as they allow people to edit and post content on their own. An excellent example is Wikipedia, which is a free online encyclopedia that almost anyone can edit. Wikis are considered to be a well researched source of information, available to everyone for free.Organizations can use wikis as an excellent project management tool. Compared to other project management software, wikis happen to be cheap and easy to implement.

If you are in need of a central location from where members of a large team can access shared documents, wikis are a wonderful option for collaborating with one another.

Social Bookmarking 
Social bookmarking is actually the idea of tagging web pages to for later use. One of the biggest benefits of bookmarking online resources is that you can easily share them with your connections. Del.icio.us, Digg, Folkd and Propeller are good examples of social bookmarking websites.Businesses can use social bookmarking for multiple benefits. First, adding the social bookmarking tools to a site makes content easily shareable within a community.

On the other hand, companies can also aggregate the best content from the web world and remain on top of what’s happening in the industry. By proving yourself as a great resource of information, you can build credibility among clients and customers.

Media Sharing
This is yet another powerful social media form which helps people form communities around photos and videos. Flickr (photo sharing website) and YouTube (a video sharing website) are the two of the biggest examples of these social media forms. Both photo are video sharing websites offer useful platforms for online marketing. Videos can be created to share success stories, case studies, product (and service) information etc. Businesses can use videos for viral marketing and promote their brand on the internet.